“-30%” Gallery

This media installation comments about unsolved salmon mass deaths in Tornionjoki river, in Finnish Lapland. Authorities have trouble finding answers why these deaths occur but phenomena has been reported in Tornionjoki area since 2014. Media has named salmons affected by this deadly phenomena as “zombie salmons”, because fish get sick, move slowly, have infected ulcers and water mold on their skin and result of this condition is always death. Authorities seem to act slowly to detect reasons for this. There is not enough funding to take active measures. Should we respond to this simply by cheapening the value of fish? Discounted for being in damaged package or ending up as deserted product? What is the value of the clean, natural salmon in Finnish rivers? “-30%“?